KALPA’S Closed-Loop Lead Management System provides the intelligence you need to
win more customers, create more opportunities and close more sales. These brief
descriptions outline our intelligent approach to lead management.
KALPA can “predict” a prospect’s likelihood to purchase by developing customer models
based on historical data. Models can be used to score leads based on likelihood
to purchase and timing of purchase to create a matrix that automatically triggers
differentiated follow-up strategies during calls.
We can inform your sales channels of leads based on each prospect’s degree of interest.
The KALPA LMS will distribute leads instantaneously so that your sales channels
can follow up with your hottest prospects immediately.
KALPA solicits feedback from your sales channels to let you know what has happened
with the leads they received. In the database, we can assign categories to your
leads, such as Sold, still considering, not interested or bought competitive product.
This helps you determine how you might follow up. It can also influence your media
We also solicit feedback from your sales channels to report on disposition and status
of individual leads. This establishes accountability, control and a measure of competitiveness
among your various sales channels.
KALPA views each lead as a unique selling opportunity that should not be surrendered.
For example, a “warm” lead with budget issues could be targeted for re-contact when
prices drop or a new product is added. A “cold” lead might be placed on your newsletter
KALPA uses primary marketing research to evaluate lost leads that went to competitors,
continually assessing each company’s perceived value proposition. This helps in
refinement of product offerings and customer communications, assuring that appropriate
product attributes are emphasized with respective segments.
For a comprehensive analysis of your leads management needs, call (248) 273-1955
or use our contact form